About:

Bluefish Apparel is a leader in designing and distributing underwear, baselayer, sleepwear and activewear apparel for the entire family. 

Our management team has over 30 years of experience in the apparel sector; sourcing, manufacturing, sales, marketing, and innovation.

Our team is committed to consistently delivering quality, value and innovation at prices that meet the challenges of today's marketplace. 

We specialize in comfort fabrics in various styles and silhouettes complimented by an extensive color palette.

Our lines include brands such as Starter®, Mossy Oak, Sporto®, Xtreme Heat®, Copper Power®, Xtreme Cool™ and Khombu®, which offers fresh, basic and active styles to fit all sectors of the market. 

We offer innovative yarn fabrics, which include Dry Fusion Tech™, Xtreme Warmth™, Cotton Essentials™, Active Essentials™ and Essential Stretch™ concepts in active, performance and basic knitting to keep you feeling comfortable and looking stylish.

Our Mission Statement:

Our Mission is to design amazing quality product so that anyone, novice or expert, will enjoy them. We focus on offering a wide range of well-designed, functional wearing products at prices that as many people as possible will be able to afford them. 

Our Sustainability Policy:

We are committed to living in a sustainable world by reducing our carbon impact on the environment.  

We source with manufacturing partners who are committed to EcoLife™ and Live Healthy™ Supply Chain ethos as well as Fair Labor Standards compliant.